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FIAT Advertising Now a WIN!

Posted: Thu Mar 01, 2012 11:20 am
by sjmst2

Re: FIAT Advertising Now a WIN!

Posted: Fri Mar 02, 2012 10:34 pm
by 58FiveHundred
Didn't Fiat learn with JLo that using celebrities in ads just polarizes the buying public?

Re: FIAT Advertising Now a WIN!

Posted: Mon Mar 05, 2012 9:42 pm
by stanz
Charlie Sheen are you kidding me, is Fiat THAT STUPID?

What's next, Ted Kaczynski driving with OJ in the passenger seat? :bang: :bang: :bang:

Re: FIAT Advertising Now a WIN!

Posted: Tue Mar 06, 2012 9:25 am
by sjmst2
Folks, this will sell cars.

Re: FIAT Advertising Now a WIN!

Posted: Wed Mar 07, 2012 10:40 pm
by stanz
I thought it was a great commercial until "Winning" went on camera. Almost anybody would have been better, even Tiger Woods.

If Betty White got out of the car I'd have laughed instead of cringed.

Re: FIAT Advertising Now a WIN!

Posted: Thu Mar 08, 2012 12:17 am
by 58FiveHundred
What I believe would generate interest in the car would be Fiat actually building it and selling them to the public.

Re: FIAT Advertising Now a WIN!

Posted: Thu Mar 08, 2012 10:07 am
by sjmst2
We are not the target market. If the ad brings in sales, and I think it will, we can hate it all day long. It won't matter.

Re: FIAT Advertising Now a WIN!

Posted: Fri Mar 09, 2012 12:43 pm
by sjmst2
AUBURN HILLS, Mich., March 8, 2012 — /PRNewswire/ --


In less than one week since its debut on the Fiat Brand's YouTube channel, "House Arrest" has hit more than 1 million viewers. The Fiat brand unveiled the new commercial for the 2012 Fiat 500 Abarth online the afternoon of Thursday, Mar. 1; this morning the spot exceeded 1 million views. The spot is set to make its broadcast debut on Thursday, March 15 during the NCAA Basketball Tournament.

"This commercial was designed to generate brand awareness and capture interest for the Fiat 500 Abarth in a manner that is intended to be edgy and fun, said Olivier Francois, Head of Fiat Brand worldwide and Chief Marketing Officer, Chrysler Group LLC. "We are overwhelmed and thrilled with the interest generated for this spot and we are excited for its debut on evening and late night programming."
"House Arrest," features iconic bad boy and actor, Charlie Sheen and marks the return of Catrinel Menghia, the sensation from "Seduction" the brand's first Super Bowl commercial. In the spot, a crowd cheers on Sheen as he races through a luxurious home in a Fiat 500 Abarth. Screeching to a stop, Sheen exits the vehicle, sporting an ankle monitor, as the same woman featured in "Seduction" flirtatiously approaches him.

"House Arrest" was created in partnership with Doner of Detroit and can be viewed at the FIAT brand's YouTube site, http://www.youtube.com/fiatusa.

Read more here: http://www.bradenton.com/2012/03/08/392 ... rylink=cpy